Lighting plays a very important role in enhancing the beauty of a local shop or business establishment. But you can win over the average customer by making your lighting look good. In this case you need to focus on making the lighting look good. Remember that you cannot force the customer to buy your product. But your behavior, the atmosphere and lighting of your store or business make a customer buy a product. You cannot directly notice it. But it happens naturally. So if you have a business establishment or a local shop then make it lighting according to the plan.
Business Type and Lighting
Before lighting you need to understand your business type. There are different types of lighting. You can light your business accordingly. You can also do your lighting according to the location of your business.
Lighting by type of business
Customers are usually used to normal lighting. And it is preferred by all. But in this case you need to express your technical thinking. An example is needed for that. Suppose you have a clothing store. If you want to light your clothing store now, then you need to use adequate and proper lighting. But colored lights cannot be used in this case to keep you in mind. In this, the customer does not understand the correct color of the cloth. And if you don’t feel like buying clothes, you will avoid the store later. Again, imagine you own an ice cream shop. It won’t look bad if you do general lighting there. But if you use different types of colored lights, the customer can see the reflection of different colors in the ice cream while eating the ice cream. The customer will enjoy eating ice cream. This will increase your chances of buying and selling lots of ice cream. Also you can increase your customer volume in this way.
Lighting According to the Shop’s Location
Just as lighting is important according to the type of business, it is also crucial based on the shop’s location. Moreover, the variation of light and shadow significantly affects the lighting. An example can help clarify this. Suppose you have a shop in an open environment where there is always natural light. If you use various colored lights to make it even more illuminated, the lighting may not stand out, and it could even look worse. Additionally, your electricity costs will increase unnecessarily, leading to wasted energy, and there may be a higher chance of loss in your business or shop. Conversely, if your shop or business is located in an alley or a dimly lit environment, you must increase the amount of light to match the external environment. This will make people feel more comfortable. Therefore, when setting up lighting, you must be aware of both the type of business and its location.
Lighting According to Weather
Lighting is also influenced by the weather, and it needs to be designed in alignment with the nature of your business. Generally, we observe three types of weather: winter, monsoon, and summer. We can adjust our lighting based on these seasons.
During Winter
In winter, we often seek warmth, not only in our clothing but also in our surroundings. In this case, warm lighting can be used to create a cozy atmosphere, making the space feel warmer and more inviting. Therefore, warm lighting is essential during this season to enhance the comfort and aesthetics of your shop or business establishment.
During the Monsoon Season
The environment tends to be damp and humid during the monsoon. In such conditions, people prefer to stay in dry places. Thus, it’s advisable to use dry lighting in your business or shop. This not only brightens the space but also provides comfort and a pleasant experience for customers.
During Summer
In summer, people are generally accustomed to lighter lighting as they often feel overwhelmed by the heat. Therefore, it’s recommended to use high-quality air conditioning or fans and focus on softer lighting. Since people are already exposed to bright sunlight outside, adding more intense lighting in your shop or business might be overwhelming. Instead, reducing the intensity of lighting can create a more comfortable environment.
So far, we have discussed various aspects of lighting for shops or business establishments. If we apply these strategies, we hope to not only satisfy our customers but also increase sales.
So, don’t delay—start now and make your business beautiful and profitable.
Thank you.
